people reached in the ad account overview.
Student by school, marketer by obsession.
Five stops between 2023 and now. Scroll to walk the path.
What I can do for your brand.
Five services, one card at a time.
Rank on Google
Paid search ads
Social growth
Business websites
Posters and brand
Ads I run, results I track.
Real Meta Ads Manager screenshots from the campaigns I run. Tap any screen to open it.
total impressions across the campaigns.
average cost per 1,000 impressions.
total amount spent, Nov 2025 to Oct 2026.
650K+ accounts reached
Two awareness campaigns reached 221.4K and 429.4K accounts, at ₹3.20 and ₹3.35 per 1,000 accounts reached.
108 conversations started
One engagement campaign started 108 messaging conversations at ₹15.34 per result.
1.35M reach, 2.7M impressions
Overall performance in the ad account, from Nov 2025 to Oct 2026, with ₹38.3K spent in total.
Brands & websites
I build WordPress websites and brand content that people remember, from the first sketch to launch day.
Companies I work with.
Twelve brands I'm proud to work with, from education and food to sports and tech.
I design in two languages.
Malayalam and English posters, Reels and carousels for academies, retail and campaigns. I plan the message, write it and design it.
Posters
I design.
Scroll sideways through ten. Tap one to see it large.
Everything I know, unwrapped.
Twenty-eight tools I use daily, from the first keyword and the first prompt to the final report.
I start with the audience, then build the campaign.
The way I run most campaigns, step by step.
Search it. See it.
I optimise the Apels Academy website for the keyword people actually search. Here is how it shows up on Google today.
Wins, proof and numbers.
Awards, certifications and the results I'm proudest of, in one place.
Best Designer
Won at Adsin Awards while finishing the Diploma in Digital Marketing and Graphic Designing.
students mentored at Apels Academy in Meta Ads, Google Ads, SEO and AI tools.
from Google, HubSpot, Semrush, Adsin and Wafae Group.
live WordPress websites for retail, education and ERP services.
poster designs in Malayalam and English for academies, retail and campaigns.
Eight certificates, on repeat.
They glide by on their own. Tap the one in the middle to open it.
Teacher by day, designer by habit.
Tirur, Kerala. When I'm not in Ads Manager, I'm usually behind a camera or in Photoshop. Drag things around.
Hi, I'm Risal. The relaxed version.
Things I keep doing- Writing in Malayalam and English
- Planning Reels and carousels
- Teaching Meta Ads to a full room
- Pushing pixels in Photoshop
Based in Tirur, Malappuram.
leave a note.
Say hi, share feedback, or tell me what you're building. It goes up on the wall.
Let's make something nobody scrolls past.
Open to marketing and design projects with brands, startups and institutes. Message me and I'll get back to you.
Pages I manage.
Three Instagram pages I run for real businesses. Tap a profile to see it full size.
Instagram pages managed.
combined across the three pages.
total posts on the three pages.
APELS | A Branding Campus
Course posters, Reels and campus updates for a branding academy.
@apelsacademy ↗Samas Electricals & Plumbing
Product posters, festival posts and Reels for an electrical, plumbing and sanitaryware store.
@samas_electricals ↗Hyrose Catering & Events
Event Reels, wedding highlights and client reviews for a catering and event company.
@hy_rose_event1985 ↗